Tuesday, January 28, 2020

What is Serial Killer behavior and profiling

What is Serial Killer behavior and profiling What is a serial killer? Many have their own ideas as to what a serial killer is, what they look like, and what kind of job they have or how they were raised or even where they live. In order for the reader to really understand the definition of a serial killer the research must pinpoint what makes a serial. Statistical data as well as demographic data will also be discussed so that it can show accuracy between profiles and stereotypes. Past studies and the articles under consideration mostly point out two major factors that result into causing the homicidal behavior. These factors are psychological aspects and disturbed family background. The studies that we are going to review have analyzed the serial killing attitudes using different approaches. Geographical Profiling, Decision Support System, Motives, Comparison of single and serial killers, Distinction between antisocial personality disorder and psychopaths, Demographics of victims, the White trash phenomenon and a criticism ove r generalities profiling are our studied approaches and findings. The psychological aspects include abnormal kinds of satisfaction that a homicide derives from abusive attitude. This satisfaction may be either of sexual nature or revenge or both. Other abusive activities such as indulging into drugs, alcoholism and minor crimes are also considered in the psychological aspects. A disturbed background at home includes split family, abusive parent or guardian, the circumstances that lead to staying at care. A child when goes through disturbed phases within family it is a big stimulus for that child to turn into a homicide. The children who live in foster care have a potency to engage into abusive activities in future when they leave care. The reviewed studies follow logarithmic and quadratic distribution, normalization parameter, literature review, integration approach, comparative approach, cinematic approach and profiling approach. Truth behind Serial Murder Serial homicide, in its youngest form was known by the FBI as a lust murder (Egger, 1998). Still the question arises as to what is the actual definition of a serial killer. Another describes a serial killer as one that explodes in homicidal rampage (Egger, 1998). Then you look at law enforcement and what they say is serial murder is sexual attacks, the death of men, women and children committed by a male killer (Egger, 1998). Though there are many definitions to what a serial killer may be, one may have to look further in depth to really understand what the definition is. Here are some ideas to think about when defining this aspect. First, serial murder occurs when one or more individuals commit murder of three or more people over a period of time. Second, there is a cooling off period between each murder. This could be weeks, months or even years before they go after another victim. Third, there is usually no connection between the victim and assailant. Forth, Serial killings are us ually different in geographic area and can move from one location to another. Last, but not least motives are not for material reasons, but for power and control (Holmes, 1998). As one may notice researchers have been studying and trying to create an iron clad definition to go by when establishing what a serial killer is. Although as difficult as one may think this is, the above mentioned characteristics of a serial killer help Law enforcement further in their serial killer cases. In another attempt at defining a serial killer it was stated as any offenders, male or female, who kill over time with a minimum of three to four victims who have a pattern with their killing that can be associated with the types of victims selected or the method or motives (Hickey, 2002). Ideologies of Serial murder There have been numerous researches done in order to create many categories, types, and labels of murders. Some of these categories include biological, psychological, and sociological traits (Siegel, 1998). Other researchers have gone further in categorizing murders as brain disorders, passive aggressive, alcoholics, mentally retarded, and hysterical (Hickey, 2002). Other researchers in yet more categories such as the visionary type who hears voices, which tell them to act in horrible acts. Then there is the mission type who believes it is their duty to get rid of evil people in the world and example of this is Hitler. Some examples of what may be considered as evil are certain religions, ethnic groups and homosexuals. Next, is the hedonistic type which commits violent acts for fun. They kill for only the pleasure of it, there is no personal gain with this type. Last, but not least there is the power type who desires to be in control (hickey, 1997). An example of this is actually a m ovie called Saw where they get pure pleasure by setting someone up in a contraption that will kill them if they do not do something for the killer. The victim does what is expected, but in most cases they still die thinking that they were going to live. This is also where the background of bedwetting and animal cruelty begins (Douglas, 1999). Males Serial Killers The earliest documentation after the 1800s of an adult male serial killer was Edward Rulloff, also known as the educated murderer, in 1846. It wasnt until the 1900s that we saw a dramatic increase (Hickey, 2002). A study done by D.K Rossmo in 1995 stated that males were involved in over 90% of serial murders. He found that the average age for a serial killer was around the mid-20. In his study he went on to show that 73% were white males, 22% were African American, 3% were Hispanic, and 1 % Asian (Hickey, 2002). The mobility classifying gets a little difficult for it differs for each serial killer. About one-third of male killers have killed people in multiple states. Over 50% of male serial killers stayed locally when committing their murders. Over 10% of serial killers use their own home (Hickey, 2002). Most victims however, are killed by a local serial killer. The victims of these serial killers can be categorized into three different targets. First, is the stranger. Next, which i s the most targeted is the acquaintances, and last but not least is the family members. The occupation of a male serial killer is very diverse. Jobs such as a plumber to a physician are common. Many known serial killers were in jobs you would never think of them being in given their nasty habits. A good example of this is Ted Bundy who was thought to have been a law student. Another was Bianchi who was a security officer and an ambulance driver as well. He over a seven year period held over 10 jobs (Egger, 1998). It is examples like these that show the assortment of backgrounds that these men share. It does not seem to be a factor as far as education goes. Some of these men never made it through high school whereas some did, yet they did not further their education past high school and a few did. In addition to this many also had a prior criminal history. Results were astonishing as the combination of offenses such as prison, mental hospital, property offenses, sex crimes, crimes on children, drugs, fire starting, homicide, and assault was 68% (Hickey, 2002). Next, what we will talk about is the importance of the motives and methods of a serial killer, which a lot of researches see as the most important. Eric Hickeys study illustrated that 41% of serial killers uses some fire arms. 42% of serial killers in his study used a combination of methods. Such methods that were used include 37% strangulation and 34 % stabbing. 26% used some bludgeoning, and 19% used firearms only. It went on to say that 13 % stabbed only. The last 2% used other means as their way of killing (Hickey, 2002). Serial Killer Most Frequent Method à ´Ã¢â€š ¬Ã¢â‚¬Å¡Ã‚ ¾ Albert DeSalvo Strangulation à ´Ã¢â€š ¬Ã¢â‚¬Å¡Ã‚ ¾ Ed Kemper Shooting à ´Ã¢â€š ¬Ã¢â‚¬Å¡Ã‚ ¾ Carlton Gary Strangulation à ´Ã¢â€š ¬Ã¢â‚¬Å¡Ã‚ ¾ Robert Long Combination à ´Ã¢â€š ¬Ã¢â‚¬Å¡Ã‚ ¾ Kenneth Bianchi Strangulation (Hickey, 2002; Egger, 1998). Female Serial Killers Many do not think of a female as being a serial killer, but contrary to that belief they do exist. Females are more often than not dismissed as being serial killers, because of the stereotype under which they fall. Researchers provide evidence to prove that they indeed are capable of committing serial murder. When fitting women to this profile it is hard because you think of your mom who is loving and nurturing. The last think anyone wants is to think that their mother could be such a thing as a serial killer. The public just doesnt think of their mothers and sisters as having the capability of murder (Holmes, 1998). Unfortunately statistics show that 10 to 15 percent of American serial killers have been women (Jenkins, 1994). The FBI called Aileen Wuornos the first female serial killer after killing seven men by shooting them in the torso in 1989 (Egger, 1998). Females can be as cruel and uncompassionate as male serial killers (Abbot et al. 2001). Like the male serial killer there i s documentation of female serial killers going as far back as the 1800s. From 1826 to 1995 there have been a total of 59 cases of female serial killings. The number of victims killed within this time frame is over 834 (Hickey, 2002). Most of female serial killers seem to lead a normal average life. According to a study by Hickey, 32% of female serial killers have been homemakers, 18% were nurse or had been a nurse, and 15 % had a prior criminal record. Also like men the average were whit and around there early 30s. As far as female serial Killers victims it seems that according to research they fall into the same three categories as men. In most of the other aspects women are pretty close to the same in their serial killings. However motives seem to be somewhat different of that of male serial killers. These are usually based on emotions, such as being physically abused, sexually abused. The many aspect of a serial killer that were discussed in this paper show both the sides of a male and a female serial killer and the many profiling behaviors of each. Our reviewed studies have analyzed the relationship of all these factors using various techniques. It is possible that many serial murderers are apprehended before they kill three or more victims required to qualify as such. Similarly, there are some who are detained for mental institutions and not directly answer for their crimes. Others continue to kill many more people to over the years without being arrested.

Sunday, January 19, 2020

Alzheimers Disease Essay -- Health Memory Diseases Essays

Alzheimer's Disease, progressive brain disorder that causes a gradual and irreversible decline in memory, language skills, perception of time and space, and, eventually, the ability to care for oneself. First described by German psychiatrist Alois Alzheimer in 1906, Alzheimer's disease was initially thought to be a rare condition affecting only young people, and was referred to as presenile dementia. Today late-onset Alzheimer's disease is recognised as the most common cause of the loss of mental function in those aged 65 and over. Alzheimer's in people in their 30s, 40s, and 50s, called early-onset Alzheimer's disease, occurs much less frequently, accounting for less than 10 percent of the estimated 4 million Alzheimer's cases in the United States. Although Alzheimer's disease is not a normal part of the aging process, the risk of developing the disease increases, as people grow older. About 10 percent of the United States population over the age of 65 is affected by Alzheimer's disease, and nearly 50 percent of those over age 85 may have the disease. Alzheimer's disease takes a devastating toll, not only on the patients, but also on those who love and care for them. Some patients experience immense fear and frustration as they struggle with once commonplace tasks and slowly lose their independence. Family, friends, and especially those who provide daily care suffer immeasurable pain and stress as they witness Alzheimer's disease slowly take their loved one from them. The onset of Alzheimer's disease is usually very gradual. In the early stages, Alzheimer's patients have relatively mild problems learning new information and remembering where they have left common objects, such as keys or a wallet. In time, they begin to have trouble recollecting recent events and finding the right words to express themselves. As the disease progresses, patients may have difficulty remembering what day or month it is, or finding their way around familiar surroundings. They may develop a tendency to wander off and then be unable to find their way back. Patients often become irritable or withdrawn as they struggle with fear and frustration when once commonplace tasks become unfamiliar and intimidating. Behavioural changes may become more pronounced as patients become paranoid or delusional and unable to engage in normal conversation. Eventually Alzheimer's patients... ...be learned, but as scientists better understand the genetic components of Alzheimer's, the roles of the amyloid precursor protein and the tau protein in the disease, and the mechanisms of nerve cell degeneration, the possibility that a treatment will be developed is more likely. The responsibility for caring for Alzheimer's patients generally falls on their spouses and children. Care givers must constantly be on guard for the possibility of an Alzheimer's patient wandering away or becoming agitated or confused in a manner that jeopardises the patient or others. Coping with a loved one's decline and inability to recognise familiar faces causes enormous pain. The increased burden faced by families is intense, and the life of the Alzheimer's care giver is often called a 36-hour day. Not surprisingly, care givers often develop health and psychological problems of their own as a result of this stress. The Alzheimer's Association, a national organisation with local chapters throughout the United States, was formed in 1980 in large measure to provide support for Alzheimer's care givers. Today, national and local chapters are a valuable source for information, referral, and advice.

Saturday, January 11, 2020

Marketing Segmentation of Adidas

Adidas is a major German sports apparel manufacturer, which was founded in 1948. It is the largest sportswear manufacturer in Europe and the second biggest sportswear manufacturer in the world, after Nike. The company's clothing and shoe designs typically feature three parallel bars. The company revenue for 2009 was listed at â‚ ¬10. 38 billion. The market segmentation; targeting and position play an important role in this company. This essay will use the three factors to analyze this company. Market segmentation Market segmentation was to dividing a market into distinct groups of buyers with different needs, charactistics or behaviour who might require separate products or marketing mixes, the company will first identifies different way to segment the market and then develops profiles of the resulting market segments. As market consist of many buyers, they may differ in their wants, buying attitudes and buying practices, so a seller might design a separate market program for each buyer. Adidas mainly focus on demographic and psychographic segmentation. So Adidas develops their brand in 3 different styles according to the segmentation. Demographic segmentation refers to dividing the market into groups based on demographic variables, such as sex and age, which this method has long been used in clothing market. They branded products into range of male, female and kids, according to age and life cycle segmentation and gender segmentation, after all they can have products that can fit to almost every demographic possible. Adidas has a branded range of male and female clothing, shoes or body-care and eyewear, which all three brands of Adidas; Performance, Originals and Style also provide products for this segment. Ppsychographic segmentation was to dividing the market into groups based on social class, life style or personality characteristics. Adidas focus on social class because people within a given social class tend to have similar buying behavior. People interest in many goods is affected by their life style and many goods they buy are expressions of their lifestyle, people who loves outdoor activities and sporty style will tends to buy Adidas products. By using personality variables to segment markets, giving their products personalities that correspond to consumer personalities. From the fundamental marketing concepts, it is important to satisfy customers need and meet their expectations, in orders to keep royal consumer. Adidas has did a successful job in this area, because many people who are experiencers and image drivers believes that Adidas provides products which are fashionable, good looking and can be functional too. So Adidas Originals was designed to focus on fashion and life-style. Adidas segment customers like athletes, gym regulars, sports enthusiasts, brand freaks and image seekers. Adidas often have work with different athletes, which produce products that enhance performances. Adidas Performance currently manufactures several running shoes, football kit and associated equipment, being official outfitter of NBA, golf equipments, training and more other sports. Adidas also featured with Y-3 and Adidas NEO Label provided crossover products with different brands that customers who loves either brands would also attracted to buy their products. Market targeting Market targeting is evaluating different market segments, a company must look at three factors: segment size and growth, segment structural attractiveness, and company objectives and resources. (Kotler et al 2010, p277) After evaluating different segments, Adidas adopts market coverage strategy which is differentiated marketing. For using this, Adidas decides to target several market segments, and separate offers for each. (Kotler et al 2010, p278) Thus, the company of Adidas has three different types of product for ustomers, which are Performance, Originals and Style. Here is the table shows three sub-brands of Adidas. Brand of Adidas | Target market| Performance| the customers who like sports. it’s everywhere around the global where sports are simply played, watched, enjoyed and celebrated. | Originals| focuses on streetwear and lifestyle fasions. | Style| Y-3 targets a forward-thinking fashion consumer. SLVR is the smart fashion sportswear label within adidas Sport Style. NEO label is targeted to appeal to the fashionable teen (12- to 16-year-old) who is fully engaged in life, be it through social networking, family, friends, outdoor or sporting activities. | (Adidas group 2009) Those brands allow Adidas to address multiple consumer needs, exploit market opportunities from various angles as well as be less affected by one-dimensional market risks. Considering each sub brand, it uses market coverage strategy which identifies as a market coverage strategy in which a company goes after a large share of one or a few submarket. Kotler et al 2010, p279) For example, Adidas Orginal promotes classic style. It comprise the side collection of numbers of items such as sneakers, clothes, eyewear an watches. In addition, it promotes for different gender, also it targets on customers refer to their lifestyle, which are interest, hobbies and personality , for example, the people like skateboarding would like Adidas Original. adidas Originals with its Trefoil logo has become a relevant part of many people’s lives, whether they are skaters, rockers, artists, musicians, sneakerheads, sports fans and so on. In 2011, Adidas Originals promotes a new line which is denim collection. Market positioning After the market segmentation and market targeting, the next step is market positioning, positioning played an important role for a company to get success and the definition of positioning is designing the company’s offering and image to the mind of buyer (Kotler et al, 2010 p. 280). From the definition of positioning we can easily understand positioning is not what company do to the product, it’s what company do to the mind of consumer elative to competing products, therefore, company can through a valuable proposition, positioning provide the reasons for purchase in the mind of the customers. Firstly, Adidas is a company focus on producing and selling sports goods, which include footwear, clothes and some sports equipment. Therefore, Adidas invested a lot of money to major sport events and major sports clubs around the world to promote and positioning the impression of the Adidas’s sports products as the world leading high quality and most popular sports producer. In addition to using celebrity and well-known club to endorse products, Adidas also constantly using innovation of technique to improve the quality of product, and employ world’s best designers to make their products more popular. As a result, Adidas positioning their products more popular and high quality in consumers mind. Secondly, Adidas is now positioning their new products to be â€Å"faster†. For example, the new basketball boots â€Å"Dwight Howard Superbeast† which was represented by NBA basketball star Dwight Howard is the lightest professional basketball boots in basketball history. This boots make the basketball players run much faster and make stronger move than wearing other shoes. (No author, July 2010) As well as football boots, the â€Å"F50† football boots that represented by the best footballer in this decade Leonardo Messi is one of the lightest football boots in the world. (No author, March 2010) Thirdly, relative to competitors such as Nike, Adidas is more focusing on basketball such as NBA, Adidas is the main provider of all home kits and away kits of 20 teams in NBA, this make Adidas the best producer of basketball wearing products in consumers’ mind. In conclusion, Adidas has become a world leading producer of sports wear by positioning themselves as high quality, popular, and faster. Conclusion In conclusion, market segmentation, targeting and positioning, which are the three important factors in Adidas Company’s marketing. Market segmentation, you should focus on demographic and psychographic segmentation, Adidas can develop brand in 3 different styles, and it can result in get more profit from different style customer. Adidas target on the customers who like sports, such as FIFA World Cup or the NBA All-Star Gam. It can be seen that Adidas have more chance in big money events; it can help the company improve brand equity and enhance the company target. Adidas positioning on sports goods is high quality and popular, it is very suitable for the younger. If Adidas Company fully to use market segmentation, targeting and positioning three steps, I believe that Adidas becomes the first brand in the world in the future. ReferenceKotler, P, Brown, L, Burton, S, Deans, K ; Armstrong, G, 2010, Marketing, 8th Edn, Person Australia, Frenchs Forest NSW.Adidas group 2009, Adidas strategy, viewed in 12 May, http://adidas-group.corporate-publications.com/2009/gb/en/structure-and-strategy/global-brands-strategy/adidas-strategy.htmlAdidas March 2011, viewed in 12 May,Adidas July 2011, viewed in 12 May, ; http://www.adidas.com/au/basketball/;

Friday, January 3, 2020

The Effects Of Deep Breathing Exercises On The Prevention...

PICO question: How does the use of incentive spirometers compare to the use of deep breathing exercises in the prevention of pulmonary complications in post-operative, hospitalized patients? Background and Rationale: Currently, postoperative pulmonary complications â€Å"account for about 25% of deaths occurring within 6 days of surgery,† (Yoder, M 2015). Post-operative pulmonary complications (PPCs) are of major concern due to the increased length of hospital stays and high rates of occurrence and death as a result. Those at greater risk of developing a pulmonary complication include preexisting lung disease, medical comorbidities, poor nutritional status, overall poor health, and in those who smoke. (Yoder, M, 2015.) The type of surgery the patient is having also affects the risk. Complications include, but are not limited to, pneumonia, bronchospasm, respiratory failure and prolonged mechanical ventilation. The development of such complications negatively affects the expected outcomes for patients. â€Å"The basic mechanism of PPCs is a lack of lung inflation that occurs because of a change in breathing to a shallow, monotonous breathing pattern without periodic sighs, prolonged recumbent positioning and temporary diaphragmatic dysfunction. Mucociliary clearance along with the decreased cough effectiveness, increases risks associated with retained pulmonary secretions, â€Å" (Overend, T., Anderson, C., Lucy, S., Bhatia, C., Jonsson, B., Timmermans, C., 2001). Currently,Show MoreRelatedMy Paper On Pleural Effusions1674 Words   |  7 Pagespleural effusions. Pleural effusions are a collection of fluid in the pleural space, the cavity surrounding the lungs. 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