Wednesday, August 26, 2020

Describe a Few of the Interesting Characters in Your Class Essay

My class is loaded with magnificent characters that make we all bright to consider. There are twenty-two understudies in my group and just seven of them are young men. Our structure instructor is Encik Azmi receptacle Nusi. We have a superb screen who carries out each responsibility given to her capably. She is Uma Devi a/p Nagiah and she never grumbles about doing tasks without an aide. A large portion of the understudies are Malays. There are just four Indian young ladies and four Chinese understudies. Our class is one of the noisiest class in light of the fascinating characters we have. Uma Devi is picked to be our screen chiefly on account of her gutsiness to go up against a portion of the defiant understudies who are normally Azizi and Amin in our group. Were the understudies concurred? They certainly were. Barely any complaint was voiced to pick Uma as the screen. With 170 centimeters tall and an uproarious voice that can break any fantasies, she is the ideal decision. Despite the fact that this Indian young lady is severe, she additionally has a decent comical inclination. That is the reason a significant number of us can't loathe her for quite a while. Additionally, she is beautiful with two since quite a while ago meshed dark hair and a grin, which isn't all the time she does. She only here and there grin however when she does, it is much the same as a sun sparkling after down heavy storm. We will consistently feel happy and mitigated to see her grin. Her earnestness in carrying out her responsibility is estimable and she is useful as well, to get another dateline for our schoolworks from the educator. Because of that, we generally appreciate and regard her. Portraying the fascinating characters with regards to my group, I think that its hard to abandon Rosmaliza. She is an extremely unconventional and intriguing young lady with regards to our group. She is just 155 centimeters tall however she was thin with lovely highlights. The sleepyhead in our group? She certainly is the all in all. We were unable to quit giggling when considering her humiliating circumstances in our group. In the past Mr. Ling, our Additional Mathematics instructor was instructing in our group and dear Rosmaliza was dozing. Mr. Ling saw she was snoozing and got out her name to wake her up and she woke up. Awakening and muttering incomprehensibly, she out of nowhere stood up and towards the writing board, imagining that Mr. Ling needed her to finish a few inquiries on the board. After some unbalanced quietness, she came back to her seat looking red everywhere. All the cohorts burst out snickering at her demonstration. Be that as it may, she stayed aloof, in spite of the fact that her red face uncovered what she felt. Something else that we discover clever is the manner in which she chuckled. It was noisy and seemed like a chortle. That is so life-changing and can be said as her ‘trademark’. The other character in my group that I discovered intriguing is Fozie. He is a serious humorist with the faithful partner, Ja’far. Fozie is entertaining and he could cause a hullaballoo with his unconstrained jokes. He is 162 centimeters tall and has a charming, wicked face. Be that as it may, he doesn't get into a great deal of issue with his fiendishness. He is very lovable due to his supportiveness and good manners. He is definitely the best person in our group. Something else that we discovered astounding about him is the manner in which he entranced school’s youngsters. Numerous understudies, particularly young ladies from lower structure love and respect him. The explanation? Possibly it basically in view of his kind disposition and some charming blasts over his temple. In any case, he is a solid person that we could rely upon to please a few instructors at whatever point some of them are furious. All that I can finish up from these fascinating characters is that they are superb to be with. Albeit some of them are unusual, however the distinction can just include the claim to fame. Furthermore, they unquestionably bring shades of bliss and devilishness in our reality as an understudy. Life in school would just be so exhausting without them.

Saturday, August 22, 2020

Definition and Examples of Politeness Strategies

Definition and Examples of Politeness Strategies In sociolinguisticsâ andâ conversation examination (CA), graciousness procedures areâ speech acts that express worry for other people and limit dangers to confidence (face) specifically social settings. Positive Politeness Strategies Positive obligingness techniques are proposed to abstain from giving offense by featuring kind disposition. These methodologies incorporate comparing analysis with praises, setting up shared view, and utilizing jokes, monikers, honorifics, label questions, unique talk markers (if it's not too much trouble and in-bunch language and slang. Negative Politeness Strategies Negative political systems are proposed to abstain from giving offense by indicating concession. These procedures incorporate addressing, supporting, and introducing contradictions as assessments. The Face Saving Theory of Politeness The most popular and most generally utilized way to deal with the investigation of amenability is the structure presented by Penelope Brown and Stephen C. Levinson in Questions and Politeness (1978); reissued with adjustments as Politeness: Some Universals in Language Usage (Cambridge Univ. Press, 1987). Earthy colored and Levinsons hypothesis of phonetic good manners is here and there alluded to as the face-sparing hypothesis of affableness. Models and Observations Quiet down! is impolite, significantly ruder than Keep calm! In the gracious form, Do you figure you would mind staying silent: this is, all things considered, a library, and others are attempting to think, everything in italics is extra. It is there to mellow the interest, giving an indifferent explanation behind the solicitation, and keeping away from the fiercely immediate by the taking of difficulty. Traditional sentence structure assesses such techniques, despite the fact that we are on the whole experts of both creation and understanding the signs that point to what is happening underneath the surface.(Margaret Visser, The Way We Are. HarperCollins, 1994)Professor, I was thinking about whether you could enlighten us regarding the Chamber of Secrets.(Hermione in Harry Potter and the Chamber of Secrets, 2002)Would you mind moving to one side? I got a buy to make.(Eric Cartman in Cartmanland. South Park, 2001)Sir, the man of honor asked with a twang in his voice that was indispu tably Southern, would it trouble you terriblyâ if I joined you?(Harold Coyle, Look Away. Simon Schuster, 1995)  Laurence, said Caroline, I dont think Im going to be a lot of help to you at Ladylees. Ive had enough occasion making. Ill remain for several days yet I need to return to London and accomplish some work, really. Sorry to adjust my perspective butGo to heck, Laurence said. Benevolently go to hell.(Muriel Spark, The Comforters. Macmillan, 1957)â A Definition of Politeness What precisely is consideration? In one sense, all courteousness can be seen as deviation from maximally effective correspondence; as infringement (in some feeling) of Grice’s (1975) conversational adages [see helpful principle]. To play out a demonstration other than in the most clear and proficient way conceivable is to ensnare some level of respectfulness with respect to the speaker. To demand another to open a window by saying â€Å"It’s warm in here† is to play out the solicitation considerately on the grounds that one didn't utilize the most effective methods feasible for playing out this demonstration (i.e., â€Å"Open the window†). . . .Pleasantness permits individuals to perform many between actually touchy activities in a nonthreatening or less compromising manner.There are a vast number of manners by which individuals can be obliging by playing out a demonstration in a not exactly ideal way, and Brown and Levinson’s typology of five super strategies is an endeavor to catch a portion of these basic differences.(Thomas Holtgraves, Language as Social Action: Social Psychology and Language Use. Lawrence Erlbaum, 2002) Arranging to Different Kinds of Politeness Individuals who experience childhood in networks that are increasingly arranged to negative face needs and negative obligingness may find that they are seen as standoffish or cold in the event that they move some place where positive amiability is accentuated more. They may likewise botch a portion of the conventionalised positive pleasantness schedules as being articulations of veritable kinship or closeness . . .. On the other hand, individuals acclimated with focusing on positive face needs and utilizing positive courteousness techniques may find that they seem to be unsophisticated or indecent on the off chance that they wind up in a network that is increasingly situated to negative face wants.(Miriam Meyerhoff, Introducing Sociolinguistics. Routledge, 2006) Factors in Degrees of Politeness Earthy colored and Levinson list three sociological factors that speakers utilize in picking the level of consideration to utilize and in computing the measure of danger to their own face: (I) the social separation of the speaker and listener (D);(ii) the overall intensity of the speaker over the listener (P);(iii) without a doubt the positioning of burdens in the specific culture (R). The more noteworthy the social separation between the conversationalists (e.g., on the off chance that they know each other next to no), the more pleasantness is commonly anticipated. The more noteworthy the (apparent) relative intensity of listener over speaker, the more neighborliness is suggested. The heavier the inconvenience made on the listener (the a greater amount of their time required, or the more noteworthy the kindness mentioned), the more amiability will for the most part must be used.(Alan Partington, The Linguistics of Laughter: A Corpus-Assisted Study of Laughter-Talk. Routledge, 2006) Positive and Negative Politeness Earthy colored and Levinson (1978/1987) recognize positive and negative pleasantness. The two sorts of obligingness include maintainingor reviewing dangers topositive and negative face, where positive face is characterized as the addressees lasting want that his needs . . . ought to be thought of as attractive (p. 101), and negative face as the addressees need to have his opportunity of activity unhindered and his consideration unobstructed (p. 129).(Almut Koester, Investigating Workplace Discourse. Routledge, 2006) Shared view [C]ommon ground, data saw to be shared among communicators, is significant not just for checking what data is probably going to be as of now known versus new, yet additionally to convey a message of relational connections. Earthy colored and Levinson (1987) contended that guaranteeing shared conviction in correspondence is a significant methodology of positive respectfulness, which is a progression of conversational moves that perceive the accomplices needs and needs such that shows they speak to a shared characteristic, for example, a shared characteristic of information, perspectives, interests, objectives, and in-bunch membership.(Anthony Lyons et al., Cultural Dynamics of Stereotypes. Generalization Dynamics: Language-Based Approaches to the Formation, Maintenance, and Transformation of Stereotypes, ed. by Yoshihisa Kashima, Klaus Fiedler, and Peter Freytag. Brain research Press, 2007) The Lighter Side of Politeness Strategies Page Conners: [bursting into Jacks bar] I need my tote, snap off!Jack Withrowe: Thats not agreeable. Presently, I need you to return out, and this time, when you kick the entryway open, say something nice.(Jennifer Love Hewitt and Jason Lee in Heartbreakers, 2001)

Friday, August 21, 2020

Forget that

Forget that On Tuesday night, Diana 08 baked a cake. Since she borrowed a bunch of my kitchen stuff (bowls and spoons and so on), she promised to save me a piece. Now, whenever you print something to one of the campus printers (unless you take the action to turn it off), the printer automatically prints whats called a header page before all of your stuff. This page has your MIT username in the top corner, so you can quickly and easily find your printouts in the massive pile of stuff that has been strewn around the printer over the past few days. To make them less wasteful, the header pages always have something useful on them, like graph paper or musical staffs, so that you can actually use them for something, instead of just killing trees. Theyre also useful for clothing, as Ruth demonstrated at the Anything But Clothes Party 2 years ago. Anyway, I had used a header page for scap paper and thrown it into the recycling bin earlier that day, so Diana decided to recycle it again to save my piece of cake for me. People sometimes go by their username as a nickname, and since another Laura moved onto the floor over a year ago, Ive been trying to get everyone to call me by my username (with very limited success) ever since. I found the slice of cake in the kitchen the next morning, and decided to eat it for part of my lunch right before heading off to my 2.008 exam, which was at 12:30. Then I noticed the small note below my username: (text: For maximum effect, consume after an exam.) Well, Diana is an excellent cook, she probably knows best. So I went and took the 2.008 exam, which SUCKED and was way harder than it ever needed to be, and I certainly didnt have time to finish. (Although it didnt seem like anyone else did either, so I guess thats not so bad.) Then I went to music class and had another test, which was just in major scales but still hard because I suck at music. Also, music is dumb. Intervals are just stupid. I dont understand them, so they should go away. After that I had another organizational meeting for MassCPR, this huge event that is ruining my life by not planning itself. So, when I finally returned to the dorm, I walked into my room to find a slice of chocolate cake that literally had my name on it. I poured myself a glass of milk, and enjoyed Dianas delicious baking. Thanks Diana! Okay, so an update. Remember my to-do list from a week ago? Well, some of them were completely impossible, and some of them I said screw it, Ill do it after break. So Im not totally superhuman, but after realizing my limits and readjusting, Id sort of completed everything. Then I sent our technical advisor for MIT-EMS an email, explained to him what he needed to do to complete the event registration form Id dropped off for him at MIT Medical earlier today, thanked him for being my hero and taking care of this so I could get away from this place without stressing out about whether the CAC would spontaneously call me up the day before to cancel the event that has ruined my life because the paperwork wasnt filed on time, and took out a big black marker to cross off the last item on the list. So now all I have to say is: Forget this place, Im going to Paris. Oh, and Rome. HA!

Forget that

Forget that On Tuesday night, Diana 08 baked a cake. Since she borrowed a bunch of my kitchen stuff (bowls and spoons and so on), she promised to save me a piece. Now, whenever you print something to one of the campus printers (unless you take the action to turn it off), the printer automatically prints whats called a header page before all of your stuff. This page has your MIT username in the top corner, so you can quickly and easily find your printouts in the massive pile of stuff that has been strewn around the printer over the past few days. To make them less wasteful, the header pages always have something useful on them, like graph paper or musical staffs, so that you can actually use them for something, instead of just killing trees. Theyre also useful for clothing, as Ruth demonstrated at the Anything But Clothes Party 2 years ago. Anyway, I had used a header page for scap paper and thrown it into the recycling bin earlier that day, so Diana decided to recycle it again to save my piece of cake for me. People sometimes go by their username as a nickname, and since another Laura moved onto the floor over a year ago, Ive been trying to get everyone to call me by my username (with very limited success) ever since. I found the slice of cake in the kitchen the next morning, and decided to eat it for part of my lunch right before heading off to my 2.008 exam, which was at 12:30. Then I noticed the small note below my username: (text: For maximum effect, consume after an exam.) Well, Diana is an excellent cook, she probably knows best. So I went and took the 2.008 exam, which SUCKED and was way harder than it ever needed to be, and I certainly didnt have time to finish. (Although it didnt seem like anyone else did either, so I guess thats not so bad.) Then I went to music class and had another test, which was just in major scales but still hard because I suck at music. Also, music is dumb. Intervals are just stupid. I dont understand them, so they should go away. After that I had another organizational meeting for MassCPR, this huge event that is ruining my life by not planning itself. So, when I finally returned to the dorm, I walked into my room to find a slice of chocolate cake that literally had my name on it. I poured myself a glass of milk, and enjoyed Dianas delicious baking. Thanks Diana! Okay, so an update. Remember my to-do list from a week ago? Well, some of them were completely impossible, and some of them I said screw it, Ill do it after break. So Im not totally superhuman, but after realizing my limits and readjusting, Id sort of completed everything. Then I sent our technical advisor for MIT-EMS an email, explained to him what he needed to do to complete the event registration form Id dropped off for him at MIT Medical earlier today, thanked him for being my hero and taking care of this so I could get away from this place without stressing out about whether the CAC would spontaneously call me up the day before to cancel the event that has ruined my life because the paperwork wasnt filed on time, and took out a big black marker to cross off the last item on the list. So now all I have to say is: Forget this place, Im going to Paris. Oh, and Rome. HA!

Sunday, May 24, 2020

Analysis Of Rankine s Profile Of Serena Williams

Rankine’s profile of Serena Williams describes her as someone that breaks away from the feminine stereotype that Devor has described. Rankine s has described Williams as what she is; an athlete. Williams s athleticism challenges gender roles, as woman are stereotypically viewed as passive and submissive. Any successful female athlete must break away from this preordained notion of femininity as it contradicts the very nature of a successful athlete, which is to be dominant, aggressive, and assertive. Thus Williams challenges and defies the very nature of gender roles by being a successful female athlete, rather than being a passive 1960s house mom. Serena Williams, as a female athlete, challenges the gender roles set by Devor, as she is an aggressive and assertive player. This contradicts with Devor s statement on femininity which says, Femininity, according to this traditional formulation, would result in warm and continued relationships with men, a sense of maternity, inter est in caring for children, and the capacity to work productively and continuously in female occupations. This recipe translates into a vast number of proscriptions and prescriptions. Warm and continued relations with men and an interest in maternity require that females be heterosexually oriented. A heterosexual orientation requires women to dress, move, speak, and act in ways that men will find attractive. As patriarchy has reserved active expressions of power as a masculine attribute,

Thursday, May 14, 2020

Cities and the Quest to Host the Olympics Games

The first modern Olympics was held in Athens, Greece, in 1896. Since then, the Olympic Games have been held more than 50 times in cities in Europe, Asia, and North America. Although the first Olympic events were modest affairs, today they are multibillion-dollar events that require years of planning and politicking.   How an Olympic City Is Chosen The Winter and Summer Olympics are governed by the International Olympic Committee (IOC). This multinational organization chooses the host cities. The process begins nine years before the games are to be held when cities can begin lobbying the IOC. Over the next three years, each delegation must meet a series of goals to demonstrate that they have (or will have) the infrastructure and funding in place to host a successful Olympics. At the end of the three-year period, the IOCs member states vote on the finalist.  Not all cities that want to host the games make it to this point in the bidding process, however. For example, Doha,  Qatar, and Baku,  Azerbaijan,  two  of the five cities seeking the 2020 Summer Olympics, were eliminated by the IOC midway through the selection process. Only Istanbul, Madrid, and Paris were finalists; Paris won. Even if a city is awarded the games, that doesnt mean thats where the Olympics will take place. Denver made a successful bid to host the 1976 Winter Olympics in 1970, but it wasnt long before local political leaders began rallying against the event, citing the cost and potential environmental impact. In 1972, the Denver Olympic bid had been sidelined, and the games were awarded to Innsbruck, Austria, instead. Fun Facts About Host Cities The Olympics have been held in more than 40 cities since the first modern games were held. Here is some more trivia about the Olympics and their hosts.   The first modern Summer Olympics in Athens in 1896 took place just four years after Frenchman  Pierre de Coubertin  proposed them. The event featured only about 250 athletes from 13 nations competing in nine sports.The first Winter Olympics was held in Chamonix, France, in 1924. Sixteen nations competed that year, with just five sports total.The Summer and Winter Games were held every four years in the same year. In 1992, the IOC altered the schedule so that they would alternate every two years.  Seven cities have hosted the Olympic Games more than once: Athens; Paris; London; St. Moritz, Switzerland; Lake Placid, New York; Los Angeles; and Innsbruck, Austria.London is the only city to have hosted the Olympics three times. Paris will become the next city to do so when it hosts the 2024 Summer Games.Beijing, which hosted the Summer Olympics in 2008, will host the Winter Olympics in 2020, making it the first city to do so.The U.S. has hosted eight Olympic Games, more than any oth er nation. It will next host the Summer Olympics in Los Angeles in 2028.Brazil is the only nation in South America to have hosted the Olympics. Africa is the only continent not to have hosted the Games.World War I prevented the 1916 Olympics from being held in Berlin. World War II  forced the cancellation of Olympics scheduled for Tokyo; London; Sapporo, Japan; and  Cortina dAmpezzo, Italy.The 2014 Winter Olympics in Sochi, Russia, which cost an estimated $51 billion, was the most expensive Games of all time.   Summer Olympic Games Sites 1896: Athens, Greece1900: Paris, France1904: St. Louis, United States1908: London, United Kingdom1912: Stockholm, Sweden1916: Scheduled for Berlin, Germany1920: Antwerp, Belgium1924: Paris, France1928: Amsterdam, Netherlands1932: Los Angeles, United States1936: Berlin, Germany1940: Scheduled for Tokyo, Japan1944: Scheduled for London, United Kingdom1948: London, United Kingdom1952: Helsinki, Finland1956: Melbourne, Australia1960: Rome, Italy1964: Tokyo, Japan1968: Mexico City, Mexico1972: Munich, West Germany (now Germany)1976: Montreal, Canada1980: Moscow, U.S.S.R. (now Russia)1984: Los Angeles, United States1988: Seoul, South Korea1992: Barcelona, Spain1996: Atlanta, United States2000: Sydney, Australia2004: Athens, Greece2008: Beijing, China2012: London, United Kingdom2016: Rio de Janeiro, Brazil2020: Tokyo, Japan Winter Olympic Games Sites 1924: Chamonix, France1928: St. Moritz, Switzerland1932: Lake Placid, New York, United States1936: Garmisch-Partenkirchen, Germany1940: Scheduled for Sapporo, Japan1944: Scheduled for Cortina dAmpezzo, Italy1948: St. Moritz, Switzerland1952: Oslo, Norway1956: Cortina dAmpezzo, Italy1960: Squaw Valley, California, United States1964: Innsbruck, Austria1968: Grenoble, France1972:  Sapporo, Japan1976:  Innsbruck, Austria1980: Lake Placid, New York, United States1984: Sarajevo, Yugoslavia (now Bosnia and Herzegovina)1988: Calgary, Alberta, Canada1992: Albertville, France1994: Lillehammer, Norway1998: Nagano, Japan2002: Salt Lake City, Utah, United States2006: Torino (Turin), Italy2010: Vancouver, Canada2014: Sochi, Russia2018: Pyeongchang, South Korea2022: Beijing, China

Wednesday, May 6, 2020

Stereotypes of Physical Appearance Especially in - 2715 Words

STEREOTYPES OF PHYSICAL APPEARANCE ESPECIALLY IN CLOTHING 2004 – 2005 TERM PROJECT Submitted to ZELIHA GULCAT By MERVE AKGUL SAIME SARIKAYA TUNA ARABACI Introduction The aim of this research is to find out if there are stereotypes of physical appearance especially in dressing and to find out what these stereotypes are. In psychology and sociology researches, different types of stereotyping people are found. However, these stereotypes generally depend on race, sex and ethnicity. In this study, existence of stereotyping people according to clothing styles is tried to be proved. Before this study, a thesis called â€Å"Clothing Motives† was done by Ilhan Candas in 1985. In that study, Ilhan Candas studied the motives†¦show more content†¦| | | | |9 |Hiding physical defects and emphasizing beauties are two important functions of clothing |76% |16% |8% | |10 |People try to impress others by their appearance |88% |8% |4% | |11 |â€Å"Modern independent female† tries to create a †fashionable, new, beautiful, exclusive, independent†|76% |8% |16% | | |self and social image | | | | |12 |People have the tendency to conform to the majority |68% |16% |16% | |13 |Following the fashion is the sign of belonging to high income groups |24% |24% |52% | |14 |When people go to a place important for them, they should make sure that their appearance is |80% |12% |8% | |Show MoreRelatedThe 1964 Civil Rights Act1173 Words   |  5 Pagesstill face. 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In the book King has stereotyped the wives of the male characters to be portrayed as nags who are always telling their husbands what to do and leaves the impression that all the men can do is say â€Å"Yes, dear†. This line from the book just resonates the stereotype of a naggy and bossy wife â€Å"His wife called and said so. You know that it means

Tuesday, May 5, 2020

Audit - Assurance and Compliance Malaysian Loan

Question: Describe about the Audit, Assurance and Compliance for Malaysian Loan. Answer: 1. Liability of King and Queen regarding EFL Liability of EFL on King and Queen will be imposed if as an auditor they fail to take reasonable care and skills in their audit work, and it adversely affects immediate clients and persons related to them (Mainardi, 2011). Fail to take care of due diligence is a violation of professional standards of the audit. In accordance with the audit standards of Australia, Auditor must operate with prudence and must exercise sufficient skills and care related to their profession. For this aspect, the case of Pacific Acceptance Corporation V Forsyth and others (1970) WN (NSW) 29 can be considered. In this case, Moffit J had cited that it is beyond the question that in a situation where auditor in a capacity of their profession when they enter into a contractual relationship with a client they make an implied promise that they will perform their task with due diligence in all situation as they then exist. The statement provided by Moffit J clearly shows that auditor has a legal obligation to perform their task with proper skills. Negligence can be defined as an action which is considered to be careless which results in a breach of contractual duty or in the absence of contractual relationship then duty of care. In a situation where the auditor is not satisfied their duties, they are considered to be negligent in conducting audit work (Windmller, 2010). As a consequence, they are legally liable for the loss occurred due to their negligent actions. In the case of King and Queen, reference of ASA 200 can be taken. In accordance with the provisions covered in this ASA, the auditor is liable to consider the proposed use of loan by management by considering their financial report. This obligation is applicable despite the fact that framework of the financial report does not take explicit requirement for a finance company to take an appropriate assessment of companys ability to borrow and continuation of debt (Lenard and Alam 2010). By considering the above-described provisions and case laws, King and Queen have a responsibility to obtain an understanding of company along with the events and conditions in which they operate. Violation by King and Queen of this provision imposes substantial doubt on the capability of the firm in performing procedures of the audit. On the basis of above-described aspects, King and Queen will be liable to EFL as they are in a faulty position to provide accurate credentials regarding the financial report. Further, the case study shows unqualified report without mentioning the fact of reducing debtor and inventory turnover. The auditor does not carry out detail proceedings which lead to misleading opinion. Further, by considering opinion on auditors, EFL had provided the loan to Impulse and report is misleading so auditors are liable to EFL. Henceforth, EFL is entitled to sue King Queen for the damages occurred to them as they fail to provide accurate credentials. Impact on advice if they intended to make a loan to Impulse and were relying on the 2012 audited financial report Yes in that situation there will be the difference in the advice it is because EFL had made a specific request to audit firms that they are making their decision by considering audited statement provided by King Queen. In such situation, EFL had cleared their intention to the audit firm, and they had provided their specific comments on regarding their query. Furthermore, in this case, provision of negligence will also not apply as there is a contractual relationship between the parties (Kaptein, 2012). EFL had evaluated the financial performance of Impulse Pty Ltd, so they were about the solvency position of the company and were require to make a decision with prudence. However, they failed to do so and had provided a loan to Impulse Pty Ltd. In this case, thus liability cannot be imposed on King and Queen Audit firm. 2. Actual and perceived independence Auditor independence can be defined as independence from parties that have an interest in financial statements that are proposed to be audited. This approach is applicable in the case of both external auditor and internal auditor (Chen, Elder and Liu, 2005). Independence is essential for audit work else auditor opinion will be biased, and stakeholders will not be able to make viable decisions as they do not about financial facts of the company. Independence of auditor requires integrity and objective approach in order to satisfy the work. There are two vital aspects regarding the independence of the auditor, which are essential to be understood i.e. Real independence and perceived independence (Haber, 2005). Both these two forms are essential to attain goals of independence. The real independence is concerned with a mind state in which the auditor is and also on how auditor reacts in or deals with a specified situation. An auditor being independent possess the capability of undertaking independent decision even though there exists a perceived lack of independence, or wherein an auditor is put in a compromising spot by the directors of the company. There are difficulties in identifying auditors true interdependence, as it is impossible to acknowledge person mental state and individual integrity (Palmon and et.al., 2010). Auditors objectivity should be beyond questionings. It has been seen important that an auditor needs to appear independent also and not just act independently. If the auditor is independent but certain factors direct people otherwise situation, this could potentially indicate that the auditing report doesnt represent a factual and rational view (Windmller, 2000.). The perceived independence further lowers the possibility for an auditor to do else than independently, which thus adds credibility to the overall auditing report. Provided the relevance of independence and fairness within internal audit functions it is a highly important factor to be considered in this opinion. The credibility and viability of the entire auditing function are in question if, by taking part in the specific activity, auditors are taking a chance with their autonomy. As per the SPPIA (Standards for the Professional practice of Internal Auditing), the requisites for independence and fairness can be stated in brief as follows: internal auditors must be independent of the activities they are auditing (Bakar, Rahman and Rashid, 2005). This form of independence allows internal auditors to put forth their work without any ambiguity. In the absence of independence, desirable results cannot be gained from internal auditing. Independence is gained from organisational objectivity and status. While objectivity directs towards the independent mental attitude that is required to be maintained in conducting various audits. Evaluation of independent situations Situation 1: In the current situation, Bob utilises the financial information of Club Casino to complete its university assignments. He does copy the information but eradicates all references, which are in connection with the Club Casino. As an audit assistant, it is his mere duty to maintain the confidentiality of any company financial details. As per ASA 230, it is important for an auditor to adopt procedures that direct towards sustaining the confidentiality, integrity, safe custody, retrievability and accessibility of audit documents. Further 210.13 of professional standards direct that an existing Accountant is obliged to maintain confidentiality (Auditing Standard ASA 700, 2013). It is to be confirmed that whether the auditor is allowed to discuss the affairs of client depends upon the type of engagement. Thus, It is important to check: Whether client has obtained the requisite permission to do so, or There is any legal or ethical requirement to such disclosure, It is the utmost duty of an auditor to maintain the secrecy of documents and not be a defaulter in any case. In the current scenario if Bob wants to make use of information it is his responsibility to inform and do so with the prior permission of Club Casino. Situation 2: In this case, Wendy being the engagement partner of Ace Limited audits for a substantial period of time. When the company secretary of Ace retired, it took six moths for them to find a replacement. On request of Ace Limited, Wendy performed the duties of company secretary for till the period of time the position was vacant, i.e., six months. As per the ASA 220.2, the engagement partners have the appropriate capability and competence to perform the audit engagement as per the Australian Auditing Standards. They can also enable audit report wherein there are any circumstances. They are responsible for the supervision and direction of the entire audit work further discharging the responsibilities wherever required. The duties of Company Secretary range from administrative duties like the company maintenance of records and personal management, to duties as diverse ensuring company compliances (Barth, Landsman and Lang, 2008). If an engagement partner serves as a Company secretary as an Assurance client, it may create advocacy threats but if they perform routinely administrative services to support the functions of company secretarial or in the case where they provide advice it does not bring any threat in relation to independence. Thus, if Wendy has performed all the administrative functions and posed no threat to independence, it can act as company secretary in such circumstances. Situation 3: In this situation, it has been seen that Leo belongs to an audit firm whos major client is Precision Machinery Limited. Leo is the first-born son of the factory foreman of Precision Machinery Limited. During vacation, Leo has been appointed to audit Precision Machinery regarding its internal controls in reference to the system of cash payments. As per 100.5, a member of Public practice in professional competency is required to follow the following principles: Integrity: to be honest in serving all professional and business relationships. Objectivity: not permitting any bias decision or conflicting interests overriding its professional decisions (APES 110 Code of Ethics for Professional Accountants, 2010). Maintaining professional competence and skill to serve them in accordance with the professional standards The threat is perceived when a Member acknowledges or reasonably expects to acknowledge the circumstances or relationship, which is likely to result in compromising compliance in accordance with the fundamental principles. As per the standards of 100.12, in the current situation there is a Familiarity threat because of Leo, i.e., auditor (member) is in close relationship with Precision Machinery Limited, i.e., the client. The Member is likely to be sympathetic towards its interests. Thus, it is advisable not to allow Leo to audit the internal controls of the cash payment system of Precision Machinery limited, as it is likely to pose familiarity threat causing ambiguity in the auditing. Situation 4 Lastly, the case of Chan Associates who are the auditors of Classic Reproduction Pty Limited, huge furniture wholesaler is facing financial crises. The Classic Reproduction is unable to pay the audit fee for past 3 years to the Chan Associates. The audit company threatens to resign from the company on non-payment of outstanding fees of Classic reproduction. As per the professional standards of 290.223, there is the persistence of self-interest threat when an Audit client does not pay the fees for a long duration. Especially wherein a significant part of it remains unpaid before the issue of the audit report. Other than that in cases where the report has been issued, the presence and relevance of threat are assessed, and safeguard is applied to eliminate the threat or reduce to some extent (Barton, 2005). The Audit firm in such cases have the right to determine the overdue of fees equivalent to a loan to its client, or as a result of the essentials of past dues, it is suitable for the firm to decide whether it wants to continue its audit engagement or not. In the current case, Chan and Associate have the right to pose a threat to the company to discontinue its services with the firm due to the outstanding payments. Furthermore, also has the right to receive payment in the form of furniture and shares as the outstanding fees can be considered as a loan to Classic Reproduction Pty Limited. Reference Journals Bakar, N.B.A., Rahman, A.R.A. and Rashid, H.M.A., 2015. Factors influencing auditor independence: Malaysian loan officers' perceptions.Managerial Auditing Journal.20(8). Pp.804-822. Barth, M.E., Landsman, W.R. and Lang, M.H., 2008. International accounting standards and accounting quality.Journal of accounting research.46(3). Pp.467-498. Barton, A., 2008. Professional accounting standards and the public sectora mismatch.Abacus.41(2). Pp.138-158. Chen, K.Y., Elder, R.J. and Liu, J.L., 2010. Auditor independence, audit quality and auditor-client negotiation outcomes: some evidence from Taiwan.Journal of Contemporary Accounting Economics.1(2). Pp.119-146. Haber, J.R., 2012. Does being the auditor impair independence?.The CPA Journal,75(6), p.12. Palmon, D. and et.al. 2010. A theoretical model of cognitive factors that affect auditors' performance and perceived independence.International Journal of Behavioural Accounting and Finance.1(3). pp.239-267. Windmller, R., 2010. The auditor market and auditor independence.European Accounting Review.9(4). Pp.639-642. Kaptein, P. S., 2012. Ethics Management: Auditing and Developing the Ethical Content of Organizations. Springer Science Business Media. Lenard, M. J. and Alam, P., 2010. A Historical Perspective on Fraud Detection: From Bankruptcy Models to Most Effective Indicators of Fraud in Recent Incidents.Journal of Forensing Investigative Accounting, 1(1), 1-27. Mainardi, L. R., 2011. Harnessing the Power of Continuous Auditing:Developing and Implementing a Practical Methodology. John Wiley Sons. Online APES 110 Code of Ethics for Professional Accountants, 2010. [PDF]. Available from https://www.apesb.org.au/uploads/standards/apesb_standards/standard1.pdf. [Accessed on 30th November 2016]. Auditing Standard ASA 700, 2013. [PDF]. Available from https://www.auasb.gov.au/admin/file/content102/c3/Jul13_Compiled_Auditing_Standard_ASA_700.pdf. [Accessed on 30th November 2016].

Saturday, April 4, 2020

Theodore free essay sample

Theodore Gericault turned a tragic event, into a visual display of government incompetence. In 1816, the French government exercised poor Judgment, by authorizing the unstable Medusa to set sail. The vessel crashed; leaving survivors to turn to cannibalistic means of survival. Gericault captured the tragedy, titled The Raft of the Medusa in Romantic style, long with compositional structure. The lifelike fgures in the painting show detailed anguish and grief; which, invokes despair in those who view it. The use of light and shade emphasizes drama throughout the painting. along with compositional structure. The lifelike figures in the painting show detailed

Sunday, March 8, 2020

British Colonists Becoming Americans essays

British Colonists Becoming Americans essays By the eve of the American Revolution, a large number of colonists had already developed a strong sense of their identity and unity, and considered themselves true Americans; not just English immigrants. While most Americans realized that they must unite to win their freedom from England, not all colonists supported the cause. The Americans discovered that they did have many things in common. They were all being unfairly taxed, and they could not have representation in Parliament. In 1773, the English enacted a tax on tea that was sold in America; this tea tax enraged the colonists, and resulted in the Boston Tea Party, which in turn caused the English to create a blockade on Bostons ports. This hurt the economy of Boston, which was then one of the major American cities, because the citizens could not receive valuable shiploads of supplies, such as food and textiles, until they repaid England for the damages caused when the tea was destroyed. Since Parliament consisted of people only from England, there was no one to voice an opinion about the particular need of the colonists. In a statement showing the distinction between the colonists and the English at home, Edmund Burke asked, Is there a single Trait of Resemblance between those few Towns, and a great and growing people spread over a vast quarte r of the globe, separated from us by a mighty Ocean? (Document B). But, the blockade at Boston Harbor also had a positive effect on America. As a result of the English action, Boston was cut off from food, and the other American colonies rallied to the support of their fellow colonists. As can be seen by records of the times, colonies including Connecticut, Massachusetts, New Jersey, and many others sent supplies like grain, corn and sheep to Boston (Document G). As the colonists began to realize that they shared common goals, they started to unify. The unification was helped along by propaganda such as t...

Friday, February 21, 2020

Summary Workshop - Research Method Class Coursework

Summary Workshop - Research Method Class - Coursework Example Critical discourse analysis incorporates linguistic and critical theory concepts. The investigation has increasingly been centralized to the task of understanding the society and the human behavior. Discourse analysis has become an essential element in various fields of study due to its feature characterizing post- modern features (Somekh and Lewin 2011). According to Seale (2004a), methods of textual analysis are relevant to a variety of research projects. There has been greater urge for understanding the origin of knowledge, and its presentation mode. Further, with global development, societies and economies become increasing taking a bearing towards global production and incorporation of information, knowledge and human services. Therefore, Social Studies try to understand the changes and projected outcomes in the future by undertaking research studies incorporating discourse analysis. From the researcher’s point of view, using disclosure analysis, a number of compelling po ints can be outlined regarding the kind of practical research devised (Seale 2004b). Disclosure brings out a variety of statements of consideration providing a language for presenting certain mode knowledge. Seale (2004a) explores disclosure analysis in relation to three main stages of the process of the research study. The first one involves data collection, which is a quantitative method of studying textual data. Content analysis incorporates a standard model of research design. Starting with the topic of research formulation, the researcher seeks to establish a given population of interest for a study and outlines a considerable sample from it (Seale 2011a). In this regard, the data to be analyzed is based on a sample of texts, rather than sample of people. Secondly, the research proceeds to coding and analysis of data collected. The relevancy of data coding comes in the sense that it incorporates coming up with data representation to enhance analysis. This eases organization dat a; a large number of data gets organized into a manageable form (Seale 2004a). Data coding is objective in helping to answer unclear queries about the content analysis thus, reinforcing and instilling confidence in the research method (Seale 2004b). Lastly, we have the presentation of analyzed research findings. This involves giving out findings based on researchers’ perspective on the research topic and the outcome of the study analysis. Critical approach to discourse research aims at linking the textual data, with the underlying power structures in the society through discursive practices, from which the text of the study was drawn. The researcher’s aim lies in identifying categories, themes, ideas, roles and views in the text under study. Discourse analysis finds it importance in understanding the social interactions though the objective of the research varies from one investigator to the other. This depends on the aim of investigation with regard to an individual r esearcher. References Seale, C. (ed), 2004a. Social Research Methods: A Reader. (eBook). London: Routledge. pp. 226-228. Somekh, B. and Lewin, C. (Eds), 2011. Theory and Methods in Social Research. (eBook). (2nd ed.) London: Sage. pp. 34-40. Seale, C. (ed), 2004b. Researching Culture and Society. (eBook). London: Sage Publications. pp. 207, 241- 242, 397, 406-407 2. Ethnography According

Wednesday, February 5, 2020

Mid-Term Essay Example | Topics and Well Written Essays - 750 words

Mid-Term - Essay Example this title, I will use the term children under concern to refer to children in the United States who include abandoned, orphaned or children separated from one or all of their parents. Before the Civil War, these children were used as servants. Many were traded and shipped to colonial America from England. Most of them provided labor in the farms in exchange for boarding and food. There was little government involvement in their welfare. Mostly they were held under the indenture system. A movement, congregate living movement, just before mid-eighteenth century, fought against the indenture system. The movement held that these children under concern be rehabilitated and mass housed in orphanages like charity-supported almshouse. The first of these facilities in North America got opened in Georgia and was termed â€Å"private orphan asylum†. Most of them were mostly funded by religious charities and mostly white children under age ten were taken in. When the American Revolutionary War ended, seven years in South Carolina there was established the first public orphanage. By this time private ones were being opened up in many places in the United States. In 1838 the Supreme Court of Pennsylvania in EX PARTE CROUSE, held that children have needs, not rights, and that the government has to ensure provision of education, protection and care needed by children including those under concern herein. Charles Loring Brace, considered the father of modern foster care, in 1953 founded the New York Children’s Aid Society (NYCAS). This was partly motivated by the fact that orphanages were getting overwhelmed. He oversaw transportation of the children under concern from highly populated to less populated regions of the country. This ran for seventy five years till before start of the Great Depression. Around 1875, states started passing child labor laws in their legislature and got more active in foster care. 1909 then saw the first national conference for children under

Tuesday, January 28, 2020

What is Serial Killer behavior and profiling

What is Serial Killer behavior and profiling What is a serial killer? Many have their own ideas as to what a serial killer is, what they look like, and what kind of job they have or how they were raised or even where they live. In order for the reader to really understand the definition of a serial killer the research must pinpoint what makes a serial. Statistical data as well as demographic data will also be discussed so that it can show accuracy between profiles and stereotypes. Past studies and the articles under consideration mostly point out two major factors that result into causing the homicidal behavior. These factors are psychological aspects and disturbed family background. The studies that we are going to review have analyzed the serial killing attitudes using different approaches. Geographical Profiling, Decision Support System, Motives, Comparison of single and serial killers, Distinction between antisocial personality disorder and psychopaths, Demographics of victims, the White trash phenomenon and a criticism ove r generalities profiling are our studied approaches and findings. The psychological aspects include abnormal kinds of satisfaction that a homicide derives from abusive attitude. This satisfaction may be either of sexual nature or revenge or both. Other abusive activities such as indulging into drugs, alcoholism and minor crimes are also considered in the psychological aspects. A disturbed background at home includes split family, abusive parent or guardian, the circumstances that lead to staying at care. A child when goes through disturbed phases within family it is a big stimulus for that child to turn into a homicide. The children who live in foster care have a potency to engage into abusive activities in future when they leave care. The reviewed studies follow logarithmic and quadratic distribution, normalization parameter, literature review, integration approach, comparative approach, cinematic approach and profiling approach. Truth behind Serial Murder Serial homicide, in its youngest form was known by the FBI as a lust murder (Egger, 1998). Still the question arises as to what is the actual definition of a serial killer. Another describes a serial killer as one that explodes in homicidal rampage (Egger, 1998). Then you look at law enforcement and what they say is serial murder is sexual attacks, the death of men, women and children committed by a male killer (Egger, 1998). Though there are many definitions to what a serial killer may be, one may have to look further in depth to really understand what the definition is. Here are some ideas to think about when defining this aspect. First, serial murder occurs when one or more individuals commit murder of three or more people over a period of time. Second, there is a cooling off period between each murder. This could be weeks, months or even years before they go after another victim. Third, there is usually no connection between the victim and assailant. Forth, Serial killings are us ually different in geographic area and can move from one location to another. Last, but not least motives are not for material reasons, but for power and control (Holmes, 1998). As one may notice researchers have been studying and trying to create an iron clad definition to go by when establishing what a serial killer is. Although as difficult as one may think this is, the above mentioned characteristics of a serial killer help Law enforcement further in their serial killer cases. In another attempt at defining a serial killer it was stated as any offenders, male or female, who kill over time with a minimum of three to four victims who have a pattern with their killing that can be associated with the types of victims selected or the method or motives (Hickey, 2002). Ideologies of Serial murder There have been numerous researches done in order to create many categories, types, and labels of murders. Some of these categories include biological, psychological, and sociological traits (Siegel, 1998). Other researchers have gone further in categorizing murders as brain disorders, passive aggressive, alcoholics, mentally retarded, and hysterical (Hickey, 2002). Other researchers in yet more categories such as the visionary type who hears voices, which tell them to act in horrible acts. Then there is the mission type who believes it is their duty to get rid of evil people in the world and example of this is Hitler. Some examples of what may be considered as evil are certain religions, ethnic groups and homosexuals. Next, is the hedonistic type which commits violent acts for fun. They kill for only the pleasure of it, there is no personal gain with this type. Last, but not least there is the power type who desires to be in control (hickey, 1997). An example of this is actually a m ovie called Saw where they get pure pleasure by setting someone up in a contraption that will kill them if they do not do something for the killer. The victim does what is expected, but in most cases they still die thinking that they were going to live. This is also where the background of bedwetting and animal cruelty begins (Douglas, 1999). Males Serial Killers The earliest documentation after the 1800s of an adult male serial killer was Edward Rulloff, also known as the educated murderer, in 1846. It wasnt until the 1900s that we saw a dramatic increase (Hickey, 2002). A study done by D.K Rossmo in 1995 stated that males were involved in over 90% of serial murders. He found that the average age for a serial killer was around the mid-20. In his study he went on to show that 73% were white males, 22% were African American, 3% were Hispanic, and 1 % Asian (Hickey, 2002). The mobility classifying gets a little difficult for it differs for each serial killer. About one-third of male killers have killed people in multiple states. Over 50% of male serial killers stayed locally when committing their murders. Over 10% of serial killers use their own home (Hickey, 2002). Most victims however, are killed by a local serial killer. The victims of these serial killers can be categorized into three different targets. First, is the stranger. Next, which i s the most targeted is the acquaintances, and last but not least is the family members. The occupation of a male serial killer is very diverse. Jobs such as a plumber to a physician are common. Many known serial killers were in jobs you would never think of them being in given their nasty habits. A good example of this is Ted Bundy who was thought to have been a law student. Another was Bianchi who was a security officer and an ambulance driver as well. He over a seven year period held over 10 jobs (Egger, 1998). It is examples like these that show the assortment of backgrounds that these men share. It does not seem to be a factor as far as education goes. Some of these men never made it through high school whereas some did, yet they did not further their education past high school and a few did. In addition to this many also had a prior criminal history. Results were astonishing as the combination of offenses such as prison, mental hospital, property offenses, sex crimes, crimes on children, drugs, fire starting, homicide, and assault was 68% (Hickey, 2002). Next, what we will talk about is the importance of the motives and methods of a serial killer, which a lot of researches see as the most important. Eric Hickeys study illustrated that 41% of serial killers uses some fire arms. 42% of serial killers in his study used a combination of methods. Such methods that were used include 37% strangulation and 34 % stabbing. 26% used some bludgeoning, and 19% used firearms only. It went on to say that 13 % stabbed only. The last 2% used other means as their way of killing (Hickey, 2002). Serial Killer Most Frequent Method à ´Ã¢â€š ¬Ã¢â‚¬Å¡Ã‚ ¾ Albert DeSalvo Strangulation à ´Ã¢â€š ¬Ã¢â‚¬Å¡Ã‚ ¾ Ed Kemper Shooting à ´Ã¢â€š ¬Ã¢â‚¬Å¡Ã‚ ¾ Carlton Gary Strangulation à ´Ã¢â€š ¬Ã¢â‚¬Å¡Ã‚ ¾ Robert Long Combination à ´Ã¢â€š ¬Ã¢â‚¬Å¡Ã‚ ¾ Kenneth Bianchi Strangulation (Hickey, 2002; Egger, 1998). Female Serial Killers Many do not think of a female as being a serial killer, but contrary to that belief they do exist. Females are more often than not dismissed as being serial killers, because of the stereotype under which they fall. Researchers provide evidence to prove that they indeed are capable of committing serial murder. When fitting women to this profile it is hard because you think of your mom who is loving and nurturing. The last think anyone wants is to think that their mother could be such a thing as a serial killer. The public just doesnt think of their mothers and sisters as having the capability of murder (Holmes, 1998). Unfortunately statistics show that 10 to 15 percent of American serial killers have been women (Jenkins, 1994). The FBI called Aileen Wuornos the first female serial killer after killing seven men by shooting them in the torso in 1989 (Egger, 1998). Females can be as cruel and uncompassionate as male serial killers (Abbot et al. 2001). Like the male serial killer there i s documentation of female serial killers going as far back as the 1800s. From 1826 to 1995 there have been a total of 59 cases of female serial killings. The number of victims killed within this time frame is over 834 (Hickey, 2002). Most of female serial killers seem to lead a normal average life. According to a study by Hickey, 32% of female serial killers have been homemakers, 18% were nurse or had been a nurse, and 15 % had a prior criminal record. Also like men the average were whit and around there early 30s. As far as female serial Killers victims it seems that according to research they fall into the same three categories as men. In most of the other aspects women are pretty close to the same in their serial killings. However motives seem to be somewhat different of that of male serial killers. These are usually based on emotions, such as being physically abused, sexually abused. The many aspect of a serial killer that were discussed in this paper show both the sides of a male and a female serial killer and the many profiling behaviors of each. Our reviewed studies have analyzed the relationship of all these factors using various techniques. It is possible that many serial murderers are apprehended before they kill three or more victims required to qualify as such. Similarly, there are some who are detained for mental institutions and not directly answer for their crimes. Others continue to kill many more people to over the years without being arrested.

Sunday, January 19, 2020

Alzheimers Disease Essay -- Health Memory Diseases Essays

Alzheimer's Disease, progressive brain disorder that causes a gradual and irreversible decline in memory, language skills, perception of time and space, and, eventually, the ability to care for oneself. First described by German psychiatrist Alois Alzheimer in 1906, Alzheimer's disease was initially thought to be a rare condition affecting only young people, and was referred to as presenile dementia. Today late-onset Alzheimer's disease is recognised as the most common cause of the loss of mental function in those aged 65 and over. Alzheimer's in people in their 30s, 40s, and 50s, called early-onset Alzheimer's disease, occurs much less frequently, accounting for less than 10 percent of the estimated 4 million Alzheimer's cases in the United States. Although Alzheimer's disease is not a normal part of the aging process, the risk of developing the disease increases, as people grow older. About 10 percent of the United States population over the age of 65 is affected by Alzheimer's disease, and nearly 50 percent of those over age 85 may have the disease. Alzheimer's disease takes a devastating toll, not only on the patients, but also on those who love and care for them. Some patients experience immense fear and frustration as they struggle with once commonplace tasks and slowly lose their independence. Family, friends, and especially those who provide daily care suffer immeasurable pain and stress as they witness Alzheimer's disease slowly take their loved one from them. The onset of Alzheimer's disease is usually very gradual. In the early stages, Alzheimer's patients have relatively mild problems learning new information and remembering where they have left common objects, such as keys or a wallet. In time, they begin to have trouble recollecting recent events and finding the right words to express themselves. As the disease progresses, patients may have difficulty remembering what day or month it is, or finding their way around familiar surroundings. They may develop a tendency to wander off and then be unable to find their way back. Patients often become irritable or withdrawn as they struggle with fear and frustration when once commonplace tasks become unfamiliar and intimidating. Behavioural changes may become more pronounced as patients become paranoid or delusional and unable to engage in normal conversation. Eventually Alzheimer's patients... ...be learned, but as scientists better understand the genetic components of Alzheimer's, the roles of the amyloid precursor protein and the tau protein in the disease, and the mechanisms of nerve cell degeneration, the possibility that a treatment will be developed is more likely. The responsibility for caring for Alzheimer's patients generally falls on their spouses and children. Care givers must constantly be on guard for the possibility of an Alzheimer's patient wandering away or becoming agitated or confused in a manner that jeopardises the patient or others. Coping with a loved one's decline and inability to recognise familiar faces causes enormous pain. The increased burden faced by families is intense, and the life of the Alzheimer's care giver is often called a 36-hour day. Not surprisingly, care givers often develop health and psychological problems of their own as a result of this stress. The Alzheimer's Association, a national organisation with local chapters throughout the United States, was formed in 1980 in large measure to provide support for Alzheimer's care givers. Today, national and local chapters are a valuable source for information, referral, and advice.

Saturday, January 11, 2020

Marketing Segmentation of Adidas

Adidas is a major German sports apparel manufacturer, which was founded in 1948. It is the largest sportswear manufacturer in Europe and the second biggest sportswear manufacturer in the world, after Nike. The company's clothing and shoe designs typically feature three parallel bars. The company revenue for 2009 was listed at â‚ ¬10. 38 billion. The market segmentation; targeting and position play an important role in this company. This essay will use the three factors to analyze this company. Market segmentation Market segmentation was to dividing a market into distinct groups of buyers with different needs, charactistics or behaviour who might require separate products or marketing mixes, the company will first identifies different way to segment the market and then develops profiles of the resulting market segments. As market consist of many buyers, they may differ in their wants, buying attitudes and buying practices, so a seller might design a separate market program for each buyer. Adidas mainly focus on demographic and psychographic segmentation. So Adidas develops their brand in 3 different styles according to the segmentation. Demographic segmentation refers to dividing the market into groups based on demographic variables, such as sex and age, which this method has long been used in clothing market. They branded products into range of male, female and kids, according to age and life cycle segmentation and gender segmentation, after all they can have products that can fit to almost every demographic possible. Adidas has a branded range of male and female clothing, shoes or body-care and eyewear, which all three brands of Adidas; Performance, Originals and Style also provide products for this segment. Ppsychographic segmentation was to dividing the market into groups based on social class, life style or personality characteristics. Adidas focus on social class because people within a given social class tend to have similar buying behavior. People interest in many goods is affected by their life style and many goods they buy are expressions of their lifestyle, people who loves outdoor activities and sporty style will tends to buy Adidas products. By using personality variables to segment markets, giving their products personalities that correspond to consumer personalities. From the fundamental marketing concepts, it is important to satisfy customers need and meet their expectations, in orders to keep royal consumer. Adidas has did a successful job in this area, because many people who are experiencers and image drivers believes that Adidas provides products which are fashionable, good looking and can be functional too. So Adidas Originals was designed to focus on fashion and life-style. Adidas segment customers like athletes, gym regulars, sports enthusiasts, brand freaks and image seekers. Adidas often have work with different athletes, which produce products that enhance performances. Adidas Performance currently manufactures several running shoes, football kit and associated equipment, being official outfitter of NBA, golf equipments, training and more other sports. Adidas also featured with Y-3 and Adidas NEO Label provided crossover products with different brands that customers who loves either brands would also attracted to buy their products. Market targeting Market targeting is evaluating different market segments, a company must look at three factors: segment size and growth, segment structural attractiveness, and company objectives and resources. (Kotler et al 2010, p277) After evaluating different segments, Adidas adopts market coverage strategy which is differentiated marketing. For using this, Adidas decides to target several market segments, and separate offers for each. (Kotler et al 2010, p278) Thus, the company of Adidas has three different types of product for ustomers, which are Performance, Originals and Style. Here is the table shows three sub-brands of Adidas. Brand of Adidas | Target market| Performance| the customers who like sports. it’s everywhere around the global where sports are simply played, watched, enjoyed and celebrated. | Originals| focuses on streetwear and lifestyle fasions. | Style| Y-3 targets a forward-thinking fashion consumer. SLVR is the smart fashion sportswear label within adidas Sport Style. NEO label is targeted to appeal to the fashionable teen (12- to 16-year-old) who is fully engaged in life, be it through social networking, family, friends, outdoor or sporting activities. | (Adidas group 2009) Those brands allow Adidas to address multiple consumer needs, exploit market opportunities from various angles as well as be less affected by one-dimensional market risks. Considering each sub brand, it uses market coverage strategy which identifies as a market coverage strategy in which a company goes after a large share of one or a few submarket. Kotler et al 2010, p279) For example, Adidas Orginal promotes classic style. It comprise the side collection of numbers of items such as sneakers, clothes, eyewear an watches. In addition, it promotes for different gender, also it targets on customers refer to their lifestyle, which are interest, hobbies and personality , for example, the people like skateboarding would like Adidas Original. adidas Originals with its Trefoil logo has become a relevant part of many people’s lives, whether they are skaters, rockers, artists, musicians, sneakerheads, sports fans and so on. In 2011, Adidas Originals promotes a new line which is denim collection. Market positioning After the market segmentation and market targeting, the next step is market positioning, positioning played an important role for a company to get success and the definition of positioning is designing the company’s offering and image to the mind of buyer (Kotler et al, 2010 p. 280). From the definition of positioning we can easily understand positioning is not what company do to the product, it’s what company do to the mind of consumer elative to competing products, therefore, company can through a valuable proposition, positioning provide the reasons for purchase in the mind of the customers. Firstly, Adidas is a company focus on producing and selling sports goods, which include footwear, clothes and some sports equipment. Therefore, Adidas invested a lot of money to major sport events and major sports clubs around the world to promote and positioning the impression of the Adidas’s sports products as the world leading high quality and most popular sports producer. In addition to using celebrity and well-known club to endorse products, Adidas also constantly using innovation of technique to improve the quality of product, and employ world’s best designers to make their products more popular. As a result, Adidas positioning their products more popular and high quality in consumers mind. Secondly, Adidas is now positioning their new products to be â€Å"faster†. For example, the new basketball boots â€Å"Dwight Howard Superbeast† which was represented by NBA basketball star Dwight Howard is the lightest professional basketball boots in basketball history. This boots make the basketball players run much faster and make stronger move than wearing other shoes. (No author, July 2010) As well as football boots, the â€Å"F50† football boots that represented by the best footballer in this decade Leonardo Messi is one of the lightest football boots in the world. (No author, March 2010) Thirdly, relative to competitors such as Nike, Adidas is more focusing on basketball such as NBA, Adidas is the main provider of all home kits and away kits of 20 teams in NBA, this make Adidas the best producer of basketball wearing products in consumers’ mind. In conclusion, Adidas has become a world leading producer of sports wear by positioning themselves as high quality, popular, and faster. Conclusion In conclusion, market segmentation, targeting and positioning, which are the three important factors in Adidas Company’s marketing. Market segmentation, you should focus on demographic and psychographic segmentation, Adidas can develop brand in 3 different styles, and it can result in get more profit from different style customer. Adidas target on the customers who like sports, such as FIFA World Cup or the NBA All-Star Gam. It can be seen that Adidas have more chance in big money events; it can help the company improve brand equity and enhance the company target. Adidas positioning on sports goods is high quality and popular, it is very suitable for the younger. If Adidas Company fully to use market segmentation, targeting and positioning three steps, I believe that Adidas becomes the first brand in the world in the future. ReferenceKotler, P, Brown, L, Burton, S, Deans, K ; Armstrong, G, 2010, Marketing, 8th Edn, Person Australia, Frenchs Forest NSW.Adidas group 2009, Adidas strategy, viewed in 12 May, http://adidas-group.corporate-publications.com/2009/gb/en/structure-and-strategy/global-brands-strategy/adidas-strategy.htmlAdidas March 2011, viewed in 12 May,Adidas July 2011, viewed in 12 May, ; http://www.adidas.com/au/basketball/;

Friday, January 3, 2020

The Effects Of Deep Breathing Exercises On The Prevention...

PICO question: How does the use of incentive spirometers compare to the use of deep breathing exercises in the prevention of pulmonary complications in post-operative, hospitalized patients? Background and Rationale: Currently, postoperative pulmonary complications â€Å"account for about 25% of deaths occurring within 6 days of surgery,† (Yoder, M 2015). Post-operative pulmonary complications (PPCs) are of major concern due to the increased length of hospital stays and high rates of occurrence and death as a result. Those at greater risk of developing a pulmonary complication include preexisting lung disease, medical comorbidities, poor nutritional status, overall poor health, and in those who smoke. (Yoder, M, 2015.) The type of surgery the patient is having also affects the risk. Complications include, but are not limited to, pneumonia, bronchospasm, respiratory failure and prolonged mechanical ventilation. The development of such complications negatively affects the expected outcomes for patients. â€Å"The basic mechanism of PPCs is a lack of lung inflation that occurs because of a change in breathing to a shallow, monotonous breathing pattern without periodic sighs, prolonged recumbent positioning and temporary diaphragmatic dysfunction. Mucociliary clearance along with the decreased cough effectiveness, increases risks associated with retained pulmonary secretions, â€Å" (Overend, T., Anderson, C., Lucy, S., Bhatia, C., Jonsson, B., Timmermans, C., 2001). Currently,Show MoreRelatedMy Paper On Pleural Effusions1674 Words   |  7 Pagespleural effusions. Pleural effusions are a collection of fluid in the pleural space, the cavity surrounding the lungs. 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